Home Loans Campaigns Washington Trust Bank
Table of Content
But if you’re not cleaning your data on a regular basis, that’s essentially what you’re doing. Share industry content that your consumers and audience want to know and will find interesting. The Fun Fact post is a good post to try and get your audience to like and share. Show you’re proud of your employees’ successes by highlighting top producers in your company.
Uncover wasted spend with your free Digital Marketing ROI Audit. When Umpqua Bank opens a new branch, they send out a branded ice cream truck to hand out free frozen treats to everyone within a five-mile radius of the new location. The bank also has an “Icicle Tricycle” that they take to community events. There are few amusements at live events as alluring as those booths that blow cash around.
Automate Your Financial Services Marketing Efforts
Following the statistics, 83% of marketers say that video content helps them with lead generation. To promote video content, you can use platforms like YouTube or any social media including Instagram. You can also put your video on your website and use it for demonstrations to your leads. Let’s pay more attention to blogging which is a good way to increase your brand awareness online.
It’s not about implementing technology, but rather establishing an organization-wide digitally savvy mindset and culture. Get people to explore your online channels (e.g., website, Facebook) with a scavenger hunt. Ask participants to find the answers to five questions. This is a great way to get people to poke around a relaunched/redesigned website. One credit union did this and doubled their web traffic.
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That way, you’ll be fresh in their minds when it comes time to apply for another loan. For example, Surefire’s client for life campaign sends a lasting, branded closing gift and a steady and valuable stream of messages via text, email and even postal mail. Once you’ve initiated it, it’s hands-off for 5 years at a time.
If you have a common local event or activity, you can give away things people will need for the activity. If it’s floating the river, you could give away floating tubes and water shoes. If it’s going to the beach, you could give away umbrellas and towels. So, it’s our job, and to everyone’s benefit to tell them. Don’t wait until they say they’re ready, but start long enough before that they can eliminate any pitfalls. This is really another sub-set of first-time buyers, as most renters have never been owners.
Use the News
They use all their social media channels to provide information about their lending opportunities. Their belief is that everyone should have the opportunity to follow their dream of owning a home. That’s why they’ve taken steps to reach millennials and minority borrowers with technology and marketing.
Considering that all of your prospects have a home – owned or rented – you can add a lot of value by educating them on how to maintain their home best. Creating touchpoints, remember that user experience also affects whether they’ll be your loyal customers or not. So customer onboarding and the ability to choose communication channels are important. Send your target audience to specialized landing pages where the needed service or product is described in detail.
Automate Direct Mail Marketing
When you’re sure your mobile pages are up to date and loading quickly, you’re putting yourself in the best position to win the business of your visitors. Use AMP’s technology to help you keep your mobile website functioning at a high level. Like Christine, you may have to try your hand at one particular type of mortgage loan before finding if it’s something you want to specialize in. Benefit from low interest rates by refinancing your current mortgage. We are committed to taking the time to understand your hopes and dreams throughout the home buying process.
The worst thing you can do is get into an argument with a customer who reacts negatively to your work. Stay positive and see if you can amicably resolve the situation. As with any public comment or response, take your time to think through what you’re writing before you post it. Download the same interview questions we use when talking to our own customer’s clients. Next, segment the people in your database into types. If you have people who invest in commercial real estate, put them in another section.
Yet, don’t overlook the fact that there are also divorcees, relocated workers, and other prior owners who are just renting temporarily. Renters can be easier to work with sometimes as they don’t have to sell and buy simultaneously. Over 500-million people are watching videos on Facebook each day. If you are looking to purchase or refinance a home that exceeds conforming loan limits, a jumbo loan may be a great fit. Connect with a loan officer to learn more about the current limits in your area. Take advantage of FHA and VA loans, guaranteed by the U.S. government.
Smart financial services marketing execs use email as one element in their collection of personal loan marketing ideas. In fact, as a whole, marketers expect to increase their email spending by $1 billion before the end of 2019. You’ll have greater control and a clearer understanding of your direct mail marketing campaigns. That means reduced management time and improved speed to market, plus you get valuable production insights to track and analyze every step of the mailing process. Direct Mail Panorama is the future of direct mail management for your personal loan marketing efforts.
Make it easy to find affordable and responsible mortgages in the US. When it comes time to refinance your mortgage, don’t settle for just any lender. The best kinds of people have the best kinds of mortgages. Email me at Do you want help implementing any of these strategies?
A number of financial institutions are having fun with cash mobs, which help position them as supportive of small businesses. As you might have noticed, many of them assume that you are marketing to a database of prospects and past clients – a book of business. Managing and working a database is the secret to building a long-term, sustainable business that will support you through any market – good or bad. Your satisfied customers are a fantastic asset that could help you promote your business to future customers. Make it a habit of asking your current customers for feedback on their mortgage experience and creating a feedback collection system that’s easy for customers to use.
You probably know the basics of online marketing and use several platforms popular among your competitors. As you most likely already know by now, mortgage firms use slogans to communicate their offerings to potential customers. This makes creating a catchy slogan the most important task for any company that offers mortgage services.
Your trusted source for fixed, variable, and adjustable-rate mortgages, mortgage refinance options, and home equity lines of credit. Whether you are trying to come up with a slogan for your mortgage company or just looking for some ideas, below is a list of catchy and clever mortgage slogans. Here are just a few ideas for helpful PDFs you can create and use in your sales process. Long-term lead nurturing requires a little different approach considering you’re looking to build an infinite campaign. Use a much broader spectrum of content to keep things fresh. Don’t just hammer new leads and then toss them away.
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